As a creative leader, I’ve been lucky to influence global brands while partnering with talented individuals.

Introduction

I transform organizations through design leadership, driving innovation in both agency and in-house environments. My data-driven approach creates compelling digital brand experiences that deliver measurable results across the customer journey. With 15+ years of experience, I guide teams to exceed performance metrics while building memorable brand experiences that increase awareness, engagement, and conversion rates.

Value

Bridge design thinking with business strategy
Align creative work with outcomes  to increase revenue, engagement, conversion, and brand affinity.

Grow and mentor high-performing creative teams
Create cultures of honest feedback, growth, cross-functional collaboration, and kindness.

Operationalize creativity through process
Develop playbooks and processes that scale design without losing creativity.

Deliver across agency and enterprise contexts
Drive scalable creative systems, cross-functional alignment, and measurable business outcomes.

Scale brand experiences from end-to-end
Shape experiences that connect brand, UI, and UX across the entire user journey and marketing funnel.

Brands

Expedia Group, Cisco, Microsoft, T-Mobile, Aveda, Apollo Education Group, Seattle University, Yanmar, Pet Supermarket, Bassett Furniture, Stanley 1913, Reef, Coola, Ben Bridge, Turtle Fur, Dickies, Better Trail, Project Healing Waters, Puget Sound Energy, Red Kap, Laura Mercier, Buxom Cosmetics, DWB.